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Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate

This lesson introduces the fourth pillar of social media marketing: analytics and reporting. It explains the differences between qualitative social listening and quantitative analytics, details key metrics across the social marketing funnel, and discusses how to analyze data to refine strategies and create effective social media reports.

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✨ AI Takeaways & Lesson Breakdown

1

Social media analytics involves tracking, collecting, and analyzing quantitative data to improve strategic business decisions.

2

The social media marketing funnel consists of four stages: Awareness, Consideration, Conversion, and Loyalty, each tracked using specific metrics like impressions, applause rate, referrals, and Net Promoter Score (NPS).

3

Data analysis helps marketers improve content, understand audience behavior, identify competitor strategies, spot emerging trends, and measure ROI.

4

Social media reports synthesize data, provide context, and align findings with Key Performance Indicators (KPIs) to present insights to stakeholders and clients.

🔗 Extracted Links & Resources

🌐 Google Analytics 🌐 Sprout Social 🌐 Hootsuite 🌐 Buffer

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Course Content

25 Lessons Total

Playlist

Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate

The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate

Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate

Measure Performance Success | Google Digital Marketing & E-commerce Certificate

Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate

Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate

Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate

Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate

Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate

Paid social media | Google Digital Marketing & E-commerce Certificate

Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate

Introduction to email marketing | Google Digital Marketing & E-commerce Certificate

Types of email marketing | Google Digital Marketing & E-commerce Certificate

Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate

Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate

Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate

Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate

Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate

Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate

Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate

Learn about online stores | Google Digital Marketing & E-commerce Certificate

Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate

Engage customers with an online store | Google Digital Marketing & E-commerce Certificate

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