1
A customer persona (buyer, marketing, or audience persona) represents an ideal customer group, including their characteristics, goals, and barriers or pain points.
2
Customer personas help marketers understand the customer perspective, create customized content, and utilize effective ad targeting.
3
Researching customer personas involves reviewing existing customer data, conducting customer interviews, analyzing web and social data, and sending out surveys.
4
The four-stage marketing funnel covered in this course consists of awareness, consideration, conversion, and loyalty.
5
Strategies for the awareness stage include Search Engine Optimization (SEO), Search Engine Marketing (SEM), display ads, social media marketing and advertising, video marketing, influencer marketing, and content marketing.