Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate

Playlist

01

Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate

02

The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate

03

Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate

04

Measure Performance Success | Google Digital Marketing & E-commerce Certificate

05

Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate

06

Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

07

Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

08

Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate

09

Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate

10

Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate

11

Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate

12

Paid social media | Google Digital Marketing & E-commerce Certificate

13

Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate

14

Introduction to email marketing | Google Digital Marketing & E-commerce Certificate

15

Types of email marketing | Google Digital Marketing & E-commerce Certificate

16

Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate

17

Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate

18

Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate

19

Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate

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Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate

21

Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate

22

Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate

23

Learn about online stores | Google Digital Marketing & E-commerce Certificate

24

Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate

25

Engage customers with an online store | Google Digital Marketing & E-commerce Certificate