Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate

This lesson covers how to effectively communicate analytics data and performance metrics to project stakeholders. It details how to understand stakeholder needs, manage communications, and use spreadsheet tools like Excel or Google Sheets to sort, filter, create pivot tables, and build visualizations.

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✨ AI Takeaways & Lesson Breakdown

1
Stakeholders are individuals with an interest or concern in a project's results, such as executives, managers, colleagues, or clients, and they fund or influence project success.
2
Effective communication with stakeholders involves understanding their specific interests, knowing preferred communication methods, and presenting data clearly using a combination of text and visuals.
3
Spreadsheets (like Google Sheets and Microsoft Excel) allow users to organize data using columns (vertical, alphabetical) and rows (numerical, horizontal).
4
Sorting data in spreadsheets helps uncover patterns and relationships by arranging values in ascending or descending order, while filtering allows users to display only data meeting specific conditions.
5
Pivot tables provide a different perspective to categorize data without altering the underlying spreadsheet, utilizing rows, columns, and values to perform calculations like sums and averages.
6
Basic spreadsheet visualizations include vertical column charts, horizontal bar charts, line charts, area charts, pie charts, and histograms to help summarize and present findings.

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Course Content

25 Lessons Total

Playlist
01
Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate
02
The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate
03
Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate
04
Measure Performance Success | Google Digital Marketing & E-commerce Certificate
05
Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate
06
Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
07
Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
08
Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate
09
Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
10
Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
11
Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
12
Paid social media | Google Digital Marketing & E-commerce Certificate
13
Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
14
Introduction to email marketing | Google Digital Marketing & E-commerce Certificate
15
Types of email marketing | Google Digital Marketing & E-commerce Certificate
16
Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate
17
Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate
18
Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
19
Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate
20
Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate
►
Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate
22
Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate
23
Learn about online stores | Google Digital Marketing & E-commerce Certificate
24
Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate
25
Engage customers with an online store | Google Digital Marketing & E-commerce Certificate

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