1
Online advertising is a form of marketing that uses the internet to deliver promotional messages, with users exposed to thousands of ads daily.
2
Four key benefits of online advertising include cost-effectiveness (lower CPM compared to traditional media), global reach, detailed data analytics tracking, and quick/easy production.
3
Google Ads campaigns use ad groups (ads, keywords, bids) sharing a budget and target audience to promote products across Google networks.
4
The four main regular campaign types are Shopping campaigns, Search campaigns, Display campaigns, and Video campaigns.
5
Smart campaigns are automated management tools designed for small businesses, combining search and display with automated bidding to save time and money.
6
Smart shopping campaigns optimize real-time signals across Google Search, Display, YouTube, and Gmail to maximize conversion value.
7
Seasonality refers to the regular and predictable fluctuation of e-commerce traffic and revenue around special holidays, events, and weather (split into on-season and off-season).