1
Email marketing is highly effective due to a massive global user base (over 4 billion people), a long medium lifespan, actionable insights, and platform ease of use.
2
The average return on investment (ROI) for email marketing is $42 earned for every $1 spent (4,200%).
3
SWOT analysis evaluates internal context: Strengths, Weaknesses, Opportunities, and Threats.
4
PESTLE analysis evaluates external context: Political, Economic, Social, Technological, Legal, and Environmental factors.
5
SMART goals ensure objectives are Specific, Measurable, Attainable, Relevant, and Time-bound.
6
Key best practices include prioritizing quality over quantity, avoiding spam tactics, and segmenting subscriber lists.