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Most products are not inherently remarkable; attention is driven by the solution's ability to solve a specific problem or need.
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Tip 1: Create a narrative by sharing the origin story, the problems that led to the solution, and the impact it has on lives.
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Tip 2: Anchor the solution to customer problems, needs, and wants, focusing on how it makes their lives easier and better.
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Tip 3: Make the product visual and sensory. Walk customers through the unboxing and usage experience to boost conversions, even for abstract products.
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Tip 4: Use humor to avoid being boring. Examples include Old Spice and Dollar Shave Club, which turned everyday items into massive brands through funny advertising.
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Tip 5: Paint a picture of the end result. Show how the product elevates status, makes life easier, and makes customers feel special.