1
Focus on implementing core marketing channels first: content marketing, SEO, social media marketing, email marketing, pay-per-click, package inserts, exit intent, and upsells/cross-sells.
2
Track Key Performance Indicators (KPIs) such as unique visitors, conversion rates, average revenue per channel, profitability, and margins to identify where to focus time and money.
3
Content marketing builds deep trust; educational content that answers specific consumer questions drives high-intent SEO traffic and product sales.
4
Email marketing remains one of the highest-ROI channels, yielding an average return of around $38 for every dollar spent.
5
Upselling effectively at checkout (such as offering a higher-priced initial upsell followed by a 2/3 priced complimentary product) can dramatically increase daily revenue.
6
Use package inserts to promote additional products to existing customers, capitalizing on the fact that it is easier to sell to past buyers than acquire new ones.
7
Recover abandoned carts and re-engage users through browser notifications using tools like subscribers.com.
8
Subscription-based models (like Birchbox or Dollar Shave Club) offer reliable and consistent revenue streams for e-commerce businesses.