1
Creativity is defined as the ability to develop new ideas, alternatives, and solutions to solve problems before they even fully materialize for the customer.
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Real-world examples like Mansukhbhai Prajapati (Mitti Cool) and Bhavish Aggarwal (Ola Cabs) demonstrate how identifying alternative solutions to everyday problems can lead to successful enterprises.
3
Robert E. Franken defines creativity as the tendency to generate or recognize ideas, alternatives, or possibilities that are useful in solving problems and communicating.
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Key bottlenecks to creativity include incorrect problem definition, fear of failure, lack of organizational or familial support, stopping at the first acceptable idea, lack of time and knowledge, lack of autonomy, blindly following rules, and a fixed mindset that 'I am not creative.'
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The importance of creativity includes fostering business growth, boosting productivity and performance, encouraging innovation, and enabling the discovery of multiple alternative solutions.