Introduction to Marketing

Learn the basics of marketing with short informational lectures from Alanis Business Academy. You'll learn about the marketing mix as well as specific strategies that businesses employ to market their products to consumers.

Created by Alanis Business Academy

Course Content

1 course • 24 videos • ~6 hours total duration

Full Course Videos

Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
Video 1
Introduction to Marketing: The Marketing Mix
Video 2
Using Primary and Secondary Research | Episode 33
Video 3
Introduction to Marketing: How Marketers Create Value | Episode 49
Video 4
How to Use Market Segmentation: Developing a Target Market
Video 5
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
Video 6
The Product Life Cycle | Part I
Video 7
The Product Life Cycle | Part II
Video 8
The Product Life Cycle | Part III
Video 9
The Product Life Cycle | Part IV
Video 10
How the Boston Consulting Group (BCG) Growth-Share Matrix Works
Video 11
The Product Mix
Video 12
Introduction to Marketing: The Promotional Mix
Video 13
The Difference Between Goods & Services
Video 14
Episode 55: How Distributors Add Value
Video 15
Episode 56: Types of Distribution Channel Intermediaries
Video 16
Episode 58: Store vs. Non-store Retailing
Video 17
How to Conduct a Breakeven Analysis
Video 18
Pricing Objectives and Strategies
Video 19
Episode 60: Fixed Margin Pricing
Video 20
The Penetration Pricing Strategy
Video 21
The Price Skimming Strategy
Video 22
The Everyday Low Price Strategy
Video 23
The High-Low Pricing Strategy
Video 24

Interactive Tools Unlocked in Course

Starting this course activates these hands-on workspace tools directly alongside your video player:

AI Note Summarizer

Generates instant summaries, key points, and lesson breakdowns directly from the video transcript to speed up your learning and revision.

Code Editor & Personal Notepad

Allows you to write real-time code snippets, test scripts, and save structured notes right next to the lesson view.

Interactive Visual Drawboard

A digital canvas to draw system diagrams, plot mental maps, and visually sketch out concepts during complex lessons.