1
Introduction to Digital Marketing: Covers the basics, traditional vs. digital marketing, funnel breakdown, and potential career paths in the field.
2
Search Engine Optimization (SEO): Explores on-page and off-page SEO techniques, keyword research using tools like SEMrush and Google Keyword Planner, link building strategies, and utilization of free tools including Google Search Console.
3
Google Ads & Paid Search: Provides a tutorial on Google Ads, explaining match types, bidding strategies, and setting up Search, Display, and YouTube campaigns, along with retargeting techniques.
4
Social Media Marketing: Focuses on platforms like Facebook and Instagram (Meta Suite), covering campaign creation, targeting, budgeting, and leveraging influencers.
5
Content Marketing: Discusses creating SEO-optimized blogs and leveraging AI tools such as Jasper and ChatGPT for content generation.
6
Email Marketing: Details Mailchimp automation, setting up email flows, and analyzing case studies for effective email campaigns.
7
Affiliate Marketing: Outlines best practices for affiliate marketing in 2026.
8
Analytics: Covers essential analytics tools and concepts including Google Analytics 4 (GA4), Facebook Pixel, UTM parameters, and A/B testing.
9
AI in Digital Marketing: Introduces the role of AI, specifically in AI-powered SEO fundamentals and Google Ads AI automation.
10
Key Digital Marketing Concepts: Explains the Digital Marketing Customer Lifecycle, Conversion Rate Optimization (CRO), Customer Lifetime Value (CLV), App Store Optimization (ASO) strategy, SMART goals framework, UTM parameters, Digital Marketing Funnel planning (Awareness → Conversion), and the Conversion Rate Formula.
11
Certifications & Career Roadmap: Provides information on free digital marketing certifications, career growth opportunities, and salary ranges in both India and the US.